Nina

Nina

Nina

Category

Category

Category

IoT / Connected Products UX

Hospitality & Retail Experiences

Data‑Driven B2B/B2C Platforms

IoT / Connected Products UX

Hospitality & Retail Experiences

Data‑Driven B2B/B2C Platforms

IoT / Connected Products UX

Hospitality & Retail Experiences

Data‑Driven B2B/B2C Platforms

The project itself :

Project Overview

NINA is an IoT based drinking platform that connects premium spirits lovers, alcohol brands, and venues through a smart self‑pouring experience. The digital product combines connected hardware, a web app, and data tools so guests can pour, pay, and discover drinks while operators control safety, portioning, and sales performance.​
Your work focused on defining and designing the end to end UX/UI across consumer and operator touchpoints, turning an innovative hardware concept into a clear, trustworthy, and enjoyable digital service.

Problem:

Traditional alcohol sales in venues rely on staff, manual pouring, and disconnected POS systems, which makes it hard to control consumption, ensure safety, and create a modern digital experience for guests. At the same time, brands struggle to build a direct relationship with drinkers and collect meaningful usage data from the field.​
NINA needed a simple, compliant, and engaging interface that would encourage self‑pouring while giving operators full control over who drinks, how much, and when.

Goal:
  • Give venues clear tools to manage users, authorizations, and pouring rules in real time.

  • Help brands and operators increase sales and engagement while keeping usage responsible and traceable.

  • Create a fun, intuitive, and safe user experience for self‑pouring and payment.

My role:

Defined key user journeys for guests, staff, and brand/venue managers.

  • Designed the information architecture for the web app and operator tools.

  • Created wireframes, interactive prototypes, and high‑fidelity UI for onboarding, pouring, and payment flows.

  • Collaborated on aligning the UX with hardware constraints (devices, taps, and IoT behaviour).

Responsibilities:
  • Led user research

  • storyboarding

  • Designed wireframes/prototypes.

  • Designed flow diagrams.

  • making high- prototype

All about the user :

User Research

User research focused on three main groups: premium spirits lovers using the system in suites and bars, venue staff responsible for service and safety, and brand/venue managers looking at performance. Interviews and observations highlighted the tension between offering freedom and maintaining control: guests wanted a seamless, “smart bar” experience, while staff needed tools to prevent abuse and errors.
The research also revealed that many users were unfamiliar with self‑pour systems, so the interface needed to explain “how it works” in seconds, reduce anxiety around payment, and clearly communicate limits and rules.

Pain Points

Unclear trade‑in value

Users do not understand how the device price is calculated, which reduces trust and leads to drop‑offs.

Confusing evaluation flow

The steps to test and submit the device feel long, inconsistent, and not clearly guided on-screen.

High dependency on store staff

Users feel they must ask staff for help at every step, making the experience slow and uncomfortable in busy stores.

Wireframes & Prototypes

Guest journey
  • Entry / QR scan

  • Welcome / intro screen

  • Sign up / log in

  • Age & eligibility check

  • Permissions & payment setup

  • Home / dashboard

  • Select station / tap

  • Browse drinks

  • Select drink

  • Pre‑pour confirmation

  • Live pouring screen

  • Pour complete / feedback

  • Payment confirmation

  • Session summary

  • History & favorites

  • Account & settings

Operator side
  • Operator login

  • Live stations view

  • Station control

  • Incident & alerts

Manager / analytics
  • TManager dashboard

  • Time & audience insights

  • Configuration & pricing settings

The project schematically :

Starting the Design

The design phase for NINA started by clustering all findings from user research into clear themes: guest confidence, staff control, and manager visibility. These themes guided the creation of initial flows and screen lists, defining exactly which steps a guest, operator, and manager must go through to complete their main tasks.
Low‑fidelity sketches and simple digital wireframes were used to explore multiple layout ideas quickly, focusing on clarity of information, feedback during pouring, and cross device consistency before investing in detailed visual design.​

Mood Board

The clear version :

Refining Design

On this step, first I created a static, high-fidelity Voo's app design (keeping in mind all the conclusions from the previous phase of usability studies) that is a clear representation of a final product called design mockups.
After that, I created a high-fidelity prototype of the app.

Mockups

I created all the app pages mockups, incorporating the right design elements such as typography, color, and iconography. I also included captivating and visually appealing images, and developed all the necessary components and elements.
The goal was to demonstrate the final Voo's app in as much detail as possible.

High prototype

I turned my mockups into a prototype that's ready for testing, using gestures and motion, which can help enrich the user experience and increase the usability of the app.

The project schematically :

Outcome

The NINA product delivers a safer and more transparent self‑pour experience, giving guests real‑time visibility into how much they pour and pay, which reduces hesitation and builds trust in the system. Venues report higher engagement and increased sales per guest, as people feel comfortable trying more drinks within clearly communicated limits.​

For staff and managers, the platform centralizes live data from all taps into clear dashboards, making it easier to monitor activity, enforce rules, and react quickly to issues. Over time, the analytics around drink performance, peak times, and audience behaviour help optimize product mix, pricing, and promotions, strengthening NINA’s value for both brands and operators.

More Projects

Nina

SeeTrue

TrackLease

MoovingOn

Tempo

Bolt Agency

Get-Re

More Projects

Nina

SeeTrue

TrackLease

MoovingOn

Tempo

Bolt Agency

Get-Re

More Projects

Nina

SeeTrue

TrackLease

MoovingOn

Tempo

Bolt Agency

Get-Re

Let’s connect and create something meaningful together.

To get in touch :

Let's Talk

Call Now

Follow me on:

Click to copy :

einavgi@gmail.com

Let’s connect and create something meaningful together.

To get in touch :

Let's Talk

Call Now

Follow me on:

Click to copy :

einavgi@gmail.com

Let’s connect and create something meaningful together.

To get in touch :

Let's Talk

Call Now

Follow me on:

Click to copy :

einavgi@gmail.com

Let’s connect and create something meaningful together.

To get in touch :

Let's Talk

Call Now

Click to copy :

einavgi@gmail.com

Follow me on: